If I'm Elected... Modern Campaign Techniques

Viewers learn how running a campaign has turned from the noble pursuit our founders planned into a manipulative science. Although campaigns from the beginning suffered from negative rhetoric, in the age of television they have become even more harsh and... a lot less truthful. Viewers learn about the fascinating roles played by political consultants and the powerful influence they have on candidates. They learn how campaigns control and manage news-media coverage and the significant role money plays in backing the candidate. This goes through noteworthy campaigns to look at and analyze why politicians seeking office say and do what they do.