Diamonds: Make the Right Purchase

If you're thinking of making a diamond purchase, you must see this video! Purchasing diamonds and making the right investment decision can be tricky even if your brother-in-law "is in the business". Learn a brief history of the diamond industry then learn the Four C's: Cut, Clarity, Color and Carat) broken down so it's easy to understand how the quality of the stone is measured and finally, how the prices are set. Learn why appraisals are generally not a good measure and find out which U.S. Government Standards Agency measuring quality of diamonds, is most respected.